Logos/Graphic identity guidelines
This site specifies rules and conventions for proper usage of the Cold Spring Harbor Laboratory (CSHL) logo. Consistent logo usage is an important component of building and maintaining a strong institutional identity. The CSHL logo is registered with the US Patent & Trademark Office and is protected against unauthorized uses. Adherence to the guidelines set forth here is essential to ensure that CSHL is consistently presented in a legally and visually correct manner. It is the responsibility of each person using this site to see that usage and trademark protocols are followed in all official communications.
Please contact the Department of Public Affairs for any clarification or assistance that you may need to address situations or circumstances not covered on this site.
* Logo file access is below. Please read through these guidelines first.
Cold Spring Harbor Laboratory primary logo usage
The logo must be used appropriately on stationery, business cards, publications, office forms, signage, vehicles, clothing and memorabilia, and as a visual in public presentations, locally or on the web.
It is unacceptable to use the logo:
- as a “ghosted” background image (like a watermark) with type or other objects on top of it;
- over an image or type;
- on top of a gradient or patterned background;
- on multiple colors in its background field;
- as the central design element on a publication, except on stationery and signage; or
- as a scanned reproduction;
- with a tagline near the logo lock-up.
Primary logo minimum size, clear space & alternate format
The minimum recommended reproduction size of the logo is 1.562″ wide. The letters “CSH” inside the loop ring should be no smaller than 6.5 points. For maximum clarity and visibility, a minimum clear space surrounding the logo has been established to be equal to the width of two loops in the mark at whatever size it is being reproduced. No other elements should intrude into this area.
There is an alternate option below for the logotype. In any of these options, the components are in a fixed relationship, and should not be altered, modified, or repositioned in any way. Either one of these logos may be used in a document, but never combined with one another.
Primary logo colors
The Laboratory logo, when possible, should be printed in its two key colors. Below, you will find the color breaks for the logo. Also, you will find their Pantone Matching System (PMS) equivalents when using spot inks in printing, and the Cyan (C), Magenta (M), Yellow (Y), and Black (K) equivalents where 4-color process printing is used. The 2-color logo may appear on any field of color except black or its own blue; or may be reversed out of any selected color (“knocked out”), taking care that enough contrast is maintained to ensure legibility.
|Cold Spring Harbor Laboratory Blue:||294||100||58||0||21|
|Cold Spring Harbor Laboratory Black:||Black||0||0||0||100|
The effectiveness of these colors depends upon the consistency of their reproduction, which requires a high degree of quality in color matching. PMS color swatches should be provided when specifying color to a vendor.
Logo file formats
The following logo file formats are meant to be used according to the type of final output: printed versus monitor display (such as a PowerPoint presentation).
EPS: ensures the highest possible quality; use for engraving, silkscreening & offset printing
PNG: best used for web and other electronic reproduction such as PowerPoint presentations, etc.
|If you are working in:||Format to use:|
|PowerPoint for projection:||eps, png|
|PowerPoint for print:||eps|
|Microsoft Word for projection:||eps, png|
|Microsoft Word for print:||eps|