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Panera Bread Pink Ribbon Bagels® campaign to support LI breast cancer organizations

Panera Bread Pink Ribbon Bagels® Return to Help LI Breast Cancer Organizations
LI Bakery-Cafes Sweeten their Donation on Power of Pink Day

Panera Bread's 22 Long Island bakery-cafes will once again partner with radio station WALK 97.5 to raise money for local breast cancer prevention, education, and support groups. The annual Pink Ribbon Bagel campaign, now in its 11th year, has to date raised well over $100,000 to benefit organizations on Long Island.

This year, Panera Bread, in partnership with WALK 97.5, will lend a helping hand by donating 25 cents for every Pink Ribbon Bagel sold in its Long Island bakery-cafes to help support: The Adelphi NY Statewide Breast Cancer Hotline & Support Program, Prevention Is the Cure and the Breast Cancer Research Program at Cold Spring Harbor Laboratory.

What's Power of Pink Day?
To give the fundraising a healthy head start, Panera is kicking off its campaign with POWER OF PINK DAY on Monday, October 1st. On this day, Panera will more than quadruple its donation by contributing 100% from each bagel sold to the fund.

Businesses, organizations and individuals can call now to reserve their Pink Ribbon Bagels for October 1st. Every Pink Ribbon Bagel or baker's dozen of 13 Pink Ribbon Bagels sold that day or preordered for pickup on October 1st will provide a 100% donation to the designated breast cancer organizations. On POWER OF PINK DAY, Panera will contribute $1.25 for each bagel, $9.99 for each baker's dozen.

By the way, for those who have yet to taste a Pink Ribbon Bagel, it's a Cherry Vanilla Bagel--a brown-sugar sweetened, wholesome cranberry-cherry chip bagel—that is shaped into iconic "pink ribbons" each October as a symbol of hope in support of local breast cancer help organizations.

Throughout the remainder of October, Breast Cancer Awareness Month, each Long Island bakery-cafe will continue to contribute by donating 25 cents from every Pink Ribbon Bagel sold as well as $1.00 from each and every Power of Pink Baker's Dozen--any assortment of 13 bagels—that is sold that month.

Last year, in partnership with WALK 97.5, Panera Bread's Pink Ribbon Bagel campaign raised more than $26,000 over the course of the month-long campaign, including $10,000 on kick-off day. This year, the Long Island Panera Bread bakery-cafes are hoping to do even better—and they are counting on individuals and groups to make that happen.