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Logos


Purpose

The Cold Spring Harbor Laboratory Graphic Identity Guide has been developed to set forth a visual identity system for the Laboratory. Most of this text will serve to specify rules and conventions for proper usage of the Cold Spring Harbor Laboratory (CSHL) logo. Consistent logo usage is an important component of building and maintaining a strong institutional identity. The CSHL logo is registered with the U.S. Patent & Trademark Office and is protected against unauthorized uses. Adherence to the guidelines set forth here is essential to ensure that CSHL and all of its divisions are consistently presented in a legally and visually correct manner. It is the responsibility of each person using this guide to see that usage and trademark protocols are followed in all official communications. For clarification or assistance, please contact the Department of Public Affairs.

This guide covers all the basic elements and can be easily used by anyone working on conventionally printed or web-based materials, including these departments: Graphic Productions Services (GPS), Information Technology (IT), Facilities, all outside agencies and design firms, and vendors who provide incentives or any other items requiring the Laboratory logo.

*Note - Logos are located at the bottom of the page. Please read through the style guide first.




Cold Spring Harbor Laboratory Logo Usage

The Cold Spring Harbor Laboratory logo, shown here, is comprised of two components: the Laboratory mark and the logotype (font). This is known as a "lock-up." The words "Cold Spring Harbor Laboratory" have been carefully sized and letterspaced to the right of the trademark in specific proportions and placement in relation to each other. Lock-ups should not be modified or taken apart. The mark must be used with the full name "Cold Spring Harbor Laboratory" spelled out. This is the preferred format. The use of the mark alone with the abbreviated "CSH" serves to trivialize or obscure the institution's identity. When reproducing the logo, it should never be redrawn or redesigned for any application. Use only the official reproduction artwork, which is available in several electronic formats as cross-platform files which may be placed in other software or opened directly in their native software.

The logo must be used appropriately on stationery, business cards, publications, office forms, signage, vehicles, clothing and memorabilia, and as a visual in public presentations, locally or on the web.

Acceptable Usage


cshllogo_standard_RGB2 cshlalt_RGB_web


It is unacceptable to use the logo:
  • as a “ghosted” background image (like a watermark) with type or other objects on top of it;
  • over an image or type;
  • on top of a gradient or patterned background;
  • on multiple colors in its background field;
  • as the central design element on a publication except on stationery and signage; or
  • as a scanned reproduction;
  • with a tagline near the logo lock-up.

Unacceptable usage


logos_usage2




Logo Minimum Size & Clear Space, Alternate Format

The minimum recommended reproduction size of the logo is 1.562" wide. The letters "CSH" inside the loop ring should be no smaller than 6.5 points. For maximum clarity and visibility, a minimum clear space surrounding the logo has been established to be equal to the width of the loops in the mark at whatever size is being reproduced. No other elements should intrude into this area.

There is an alternate option for the logotype. In any of these options, the components are in a fixed relationship, and should not be altered, modified, or repositioned in any way. Any one of these logos may be used in a document, but never combined with one another.

logos_space2



Logo Colors

The Laboratory logo, when possible, should be printed in its two key colors. Below, you will find the color breaks for the logo. Also, you will find their Pantone Matching System (PMS) equivalents when using spot inks in printing, and the Cyan (C), Magenta (M), Yellow (Y), and Black (K) equivalents where 4-color process printing is used. The 2-color logo may appear on any field of color except black or its own blue; or may be reversed out of any selected color ("knocked-out"), taking care that enough contrast is maintained to ensure legibility.


PMS

C

M

Y

K

Cold Spring Harbor Laboratory Blue: 294 100 58 0 21
Cold Spring Harbor Laboratory Black: Black 0 0 0 100


The effectiveness of these colors depends upon the consistency of their reproduction, which requires a high degree of quality in color matching. PMS color swatches should be provided when specifying color to a vendor.


logos_wrongway3


Technical Information

Logo File Formats
The following logo file formats are meant to be used according to the type of final output: printed versus monitor display (such as a Powerpoint presentation)


EPS: ensures the highest possible quality, use for engraving, silkscreening & offset printing
PNG: best used for web and other electronic reproduction such as Powerpoint presentations, etc.


If you are working in:
Format to use:
Powerpoint for projection:

Powerpoint for print:

Microsoft Word for projection:

Microsoft Word for print:
EPS, PNG

EPS

EPS, PNG

EPS


How to access the logos:
The logo files are available below. Simply select the primary or division title and the logos will reveal themselves and select the filetype you need.

*Note - Files will open in a new browser window. Simply right-click on the logo and select 'Save Image as...'. The files should then be inserted into the software program you are using, e.g. Microsoft Word, Microsoft Powerpoint. These files are not to be opened to execute a “copy and paste” command.

If you need assistance determining which file format is best to use, please contact Public Affairs at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

If you require a high quality (eps) logo for print material, we recommend that you email us to ensure proper use and placement of the logo prior to printing.







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