Graphic Identity: Standard logo; minimum size and clear space; alternate logo
The minimum recommended reproduction size of the standard logo is 1" wide. The letters “CSH” inside the loop ring should be no smaller than 10 points. For maximum clarity and visibility, a minimum clear space surrounding the logo has been established to be equal to the width of the loops in the mark at whatever size it is being reproduced. No other elements should intrude into this area.
There is an alternate option below for the logotype that may be used to allow flexibility, as needed. In any of these options, the components are in a fixed relationship, and should not be altered, modified, or repositioned in any way. Any one of these logos may be used in a document, but never combined with each other. Download the standard logo, or the alternative logo.
Graphic Identity: Cold Spring Harbor Laboratory logo usage
The Cold Spring Harbor Laboratory logo, shown here, is comprised of two components: the Laboratory mark and the logotype (font). The words “Cold Spring Harbor Laboratory” have been carefully sized and letterspaced underneath the trademark. The mark must be used with the full name “Cold Spring Harbor Laboratory” spelled out. This is the preferred format. The use of the mark alone with the abbreviated “CSH” serves to trivialize or lose the institution’s identity. When reproducing the logo, it should never be redrawn or redesigned for any application. Use only the official reproduction artwork, which is available in several electronic formats as cross-platform files that may be either placed in other software or opened directly in their native software. This artwork is available to you on the Cold Spring Harbor Laboratory website www.cshl.edu/about-us/logos.
The logo must be used appropriately on stationery, business cards, publications, office forms, signage, vehicles, clothing and memorabilia, as well as in public presentations locally or worldwide on the web. It is unacceptable to use the logo:
- as a “ghosted” background image (like a watermark)
- with type or other objects on top of it;
- over an image or type;
- on top of a gradient or patterned background;
- on multiple colors in its background field;
- as the central design element on a publication except on stationery and signage; or
- as a scanned reproduction.
The logo may appear on any solid field of color except black or its own blue. If needed, the logo may also appear in all black or be “knocked-out” (appear in white) from a background color.
Graphic Identity: Logo color
Computer monitors and other light-projection devices use mixtures of red (R), green (G) and blue (B) light to reproduce color. Therefore, when creating a screen-based project such as a Powerpoint presentation or a website, you should select RGB as the color mode to work in rather than CMYK. For each color the levels of RGB will vary within the range of 0 to 255 (there are 256 levels of each color). While many monitors are capable of displaying millions of colors there are some older monitors that can only display 256 colors. Of these 256 colors there are 40 colors that translate slightly differently between Mac and Windows browsers. In order to ensure consistency of color on both systems we use the remaining 216 colors as our “web-safe” palette. Another commonly used system for specifying projected color, particularly in web design, is the hexadecimal format. Each color is represented by three pairs of numbers and/or letters in varied combinations. The primary use of the hexadecimal system is for specifying colors